Recently, our Creative Director, joined Gary & Friends to create a book that tells the story of a beautiful gray and white rabbit named Rupert who survived a harrowing bunny-napping

 event and returned to his family 

to teach them important 

life lessons.

The book is a super-sized 12” x 12” volume with 32 pages 

of text and full page photographs of the actual 

bunny in the story. Because the photos were shot in 

Rupert’s white palace (and he is gray and white) the 

book has a retro-feal of a 1950s volume. Perceptive 

readers will recognize that it is actually in full 

color (notice Rupert’s nose and the 

inside of his ears).

The photography was shot over the course of several months to ensure that every nuance of the 

bunny’s personality was accurately 

recorded. The photographer says, “Animals 

have a wide range of emotional 

responses. If you are patient 

they will display all 

of them for you.”

Rupert Rules is more than a children’s book. It’s an ideal centerpiece for family engagement and discussion.

The hard-covered book is beautifully executed 

with top quality paper and printing. It 

should become a cherished volume 

for generations.


Rupert Rules is available at